Sofialys Asia Pacific Pte Ltd, the Singapore-based wing of Global mobile advertising company, Sofialys, has inked a deal with MediaCorp to provide Mobile Ad-serving solution to the media company. Sofialys will implement a multi-platform ad-serving solution based on its existing mobile solutions. This will enable MediaCorp to harness the growing power of mobile advertising in the region.
Talking about the importance if this deal, Goh Kim Soon, vice president, Interactive Media, MediaCorp, said “With the massive adoption of smartphones and tablets in Singapore and Asia Pacific, MediaCorp is committed to providing the best possible services for our clients and consumers. As we develop, focus and roll out our mobile strategy, Sofialys was selected as our technology provider because of the sophisticated solutions they provide.” The media company will work very closely with Sofialys to bring the advertising offering into the market.
Emmanuel Allix, managing director, Sofialys, “Sofialys Asia Pacific is delighted to provide our Ad solutions to MediaCorp. As the media works to fully understand mobile advertising and to harness its full potential to improve brand and audience engagement through integrated content, our award-winning technology will provide a targeted solution to support MediaCorp’s requirements. We will ensure MediaCorp and their customers benefit from our pioneering technology to allow MediaCorp to achieve its strategic objective; to be the leading media company in the region”
This latest deal also marks Sofialys aggressive push into Asia Pacific. This is the mobile ad service company’s second deal in the Singapore market. Allix further added, “Sofialys has very strong ambition in the region to develop a strategic crossroad for our International development. Leveraging on our partnerships with MediaCorp, Sofialys will ideally position itself in a clear leadership role, which will be critical to our next move into South East Asian markets such as Indonesia or Vietnam.” Sofialys has two core business areas providing multi channels (WAP, web, apps, Mobile TV) ad solutions to Telcos and Publishers; and the fast growing Mobile ad network division ADITIC.